Education

As the coordinator of a green event you have an opportunity to directly and indirectly educate your guests. Signage is essential at any point where you are asking the guests to do something, like recycle a can or sort food from trash. Signage is also useful in communicating the green efforts without printing something for every person as a hand out. Keep it simple. 

If the event has a program or anything that is already printed, green efforts should be an integral part of the message. If print space is limited, you can scale back the message to some key points.

Public announcements are another good way to explain greening efforts to a captive audience, especially at the beginning of an address or periodically throughout the day. 

If possible, reach guests ahead of time You can encourage people to bring their own water bottle or coffee cup to use at filling stations. Or perhaps you can arrange carpools through online networking tools.

Reaching out to event vendors and exhibitors is essential. Without alerting them about the green goals, they could unintentionally sabotage zero waste efforts by bringing in something that is neither recyclable nor biodegradable. On the other hand, they may enhance the event by bringing and promoting products that are eco-friendly.

Cost Savings Opportunities: Getting the public/guests to participate in the greening program, especially in waste recovery and sorting, will save time and money if they are able to participate successfully.

Green Lens Questions: 

• What are diverse and creative ways of getting the green message out? 
• Are there any publicity opportunities here?
• Where will signage be most effective?
• What are the branding and sponsorship opportunities?
• What do the guests/public care about the most?
• How can I make the message simple, yet effective?
• Who is the audience?
• How can this reinforce the values of the client?

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